Introducing LOHR Couture

After so much anticipation, I’m delighted to finally introduce Aimée Lohrebauer, an utterly romantic wedding & cocktail gown designer who has just opened the most inviting atelier in Paris : LOHR Couture!

Aimée is Swedish, and world travelled, with experiences in the fashion industry in New York and Milan, and recently has settled on the historic Fashion capitol of Paris for the location of her very private, very chic boutique! 

A talented designer, during a previous stint in Paris, she taught at Parsons School of Design, and freelanced for companies like Ralph Lauren, Kenzo and Nina Ricci. She worked for the Nelson Mandela Charity organization, participating in a fashion show benefit, but was constantly designing and sewing wedding gowns in her spare time. 

  

After years of working for other brands, she is now putting the finishing touches on her first official gown collection, signed LOHR Couture.


This créatrice accorded me an afternoon, and while sipping tea out of vintage china, and nibbling sweet macarons seated in velour covered chairs she’d spotted at a local brocant (flee market) she talked frankly and earnestly of her passion for design and fashion and weddings.

  

While chatting about Fashion in Paris and Wedding Trends of 2010 (Brides are leaning toward easy to wear dresses, less corsets and structured bodices, and more vintage), I asked her, what’s the best part of being a gown designer?

First, with her gaze drifting towards the sunny window, she came out with a true artist’s response : “Draping,” she said, “the step between the design on paper and the first pattern. While working, laying, scrunching and draping the silk, satin or lace on the dummy, the fabric is full of possibilities and has the potential to become anything.”

Then, she looked me in the eye and came out with a true woman’s response : “And, the moment the dress is ready. I take 2 steps back and realizes it’s perfect - there’s a feeling of accomplishment, admiration and 2 seconds of pride, followed by excitement. Once it’s done, I can’t wait to show the bride!”


"Being a designer in Paris, I can’t imagine it being hard to find inspiration," I told her. Then again, there is so much going on in the Fashion world, it must be a challenge to stick to one’s own personal style. So I asked her, what is her style, and where does she get her inspiration ? 

Her favorite époque is the 1890’s-1930’s, which is evident in the way she’s decorated her very welcoming boutique. She loves perusing old books, and flee markets, letting the quality and romance give her ideas for new creations. She particularly loves the intricate details that were so important to this time period.


And when she comes across a beautiful tissue or inspiring lace, she sees it illuminated with possibilities of what it could become. With a love of delicate French silk and lace, and appreciation for French pattern-maker & couture talent, what better place to open up shop than Paris!


Being a couture designer means she creates 2 collections per year, but these are mainly meant to serve as ideas & trials for clients. Every creation is modifiable, and fully sur-mesur gowns (custom-made) are her passion.

The ideal client for LOHR Couture is very feminine and sensitive, fashion conscious and appreciates vintage. To her, it’s not just a dress, it’s her wedding dress, and she wants a relationship with it, to see it created from start to finish, after-all it is the robe she’ll be wearing when she says her vows!


Aimée’s unique oeuvres run from 2 500 - 5 000€, and she insists the best timing for brides to come in is minimum 3-6 months before the wedding - to avoid the stress of waiting until the last minute! When something is customized, you need more time to dream about the design, and then make sure the finished product is exactly what you want.


I asked who her favorite vendors are in Paris, and she said :

“For men’s wedding attire, I always refer clients to Samson (www.samson-paris.com). For fabulous Jewelry that can dress up or dress down the perfect gown, I recommend the talented Genevieve (http://www.etsy.com/shop/genevievejewelry) whose bijoux can also be found in my salon

And for the most creative event design and Wedding Planning assistance, I suggest calling Heather from Rendez-vous in Paris!” (aww isn’t she sweet!)

LOHR

31 rue Etienne Marcel, Paris 1er.

www.lohrcouture.com (website scheduled to be unveiled in April 2010)

Article by Heather, Wedding Planner from Rendez-vous in Paris (www.rendezvous-inparis.com)

Weddings & Events in France : Surprising, luxurious, creative and unmistakably “you!”

Photos by One and Only Paris Photography (www.oneandonlyparisphotography.com)

For fabulous French weddings visit www.rendezvous-inparis.com.

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments

Leave a comment

Submitted comments are subject to moderation before being displayed.

 Enter the above security code (required)

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.